@volumeonestudios: 🖇️ Comment “SOCIAL” to grab my exact 52-page social media strategy template So you don’t know what to include in your social media strategy When I first started out, I followed the basics: “Content Pillars” “Content Formats” “Content Calendar Checklist” But I found trying to implement all of this was too broad. So I honed in on more specifics like: • USP (unique selling point) • Tone of Voice (on a scale) • Goals AND KPI’s (goals are good, but measuring them is BETTER) • Target Audience (demographics AND psychographics) • Personas (because an audience is never one size fits all) • and SO MUCH MORE #socialmediamarketing #socialmediamanager #socialmediagrowth #socialmediastrategy #socialmediastrategist