@cyril.ortega: Whenever I get deep into building something new, social media is usually the first thing I forget. I know content matters. It brings attention, leads, and customers. But when I’m in full build mode, I get locked in and posting just doesn’t cross my mind. That’s exactly where I’m at right now while we get ready to launch a brand new offer. So I’m trying to get better at sharing more of the process instead of disappearing every time I’m focused on building. Pick up the phone. Hit record. Post.