@russellruffino: I teach what I sell. So does everyone else in this industry. That's normal, and it's worth remembering whenever you hear business advice. The people teaching hearing safety tend to be the ones selling earplugs. Hearing aid companies have a different conversation with you. Both can be completely honest. They're each talking from where they stand. The value ladder works the same way. A lot of the people who teach it also sell the funnels, software or courses that help you run one. That makes sense, and plenty of them teach it well. It just means the model usually gets taught by people whose business fits lots of rungs. For a coach running it alone, every rung is its own sales page, emails, ads and support. Some businesses thrive on that. Plenty of solo coaches do better with one clear offer, sold to people who want real help and delivered properly. Before you build another rung, check whether your best clients actually needed it. #coachingbusiness #businessgrowth #onlinecoach #smallbusinessowner #pricingstrategy #womeninbusiness

Russ Ruffino: Business Mentor

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Thursday 17 September 2026 02:01:40 GMT