@joeymarketing_homesvs: Google Ads can absolutely work for HVAC, but you have to understand what you’re paying for. Take AC maintenance as an example. You might see cost-per-click bids anywhere from around $24 on the low end to $72+ at the top of the page. You can set bid limits and control your max CPC, but you may still need 4–5 clicks just to generate one actual phone call. Now add in the cost of paying someone to manage the Google Ads account on top of what you’re already paying Google, and the numbers can get expensive fast. For high-intent searches like “AC repair,” “emergency AC repair,” or “I need a new AC installed,” Google can make a lot of sense because that customer is actively looking for help right now. But for lower-intent services like basic maintenance, I’d be very careful about how much you’re willing to spend. Track the actual cost per phone call and, more importantly, the cost per new customer — not just clicks and impressions.

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Thursday 17 September 2026 15:55:21 GMT