@lorealpro: When smoothness takes over cities, it’s impossible not to see it. 💜 Keratin Alpha Sleek range, featuring Shampoo, Smooth Transformer, Mask and Mirror Sleek Serum – a new approach to sleek hair powered by the first-ever hybrid of hair care + texture technology. For the first time, the formula targets the hair’s Keratin Alpha level, helping reshape texture from within and creating a long-lasting anti-frizz shield that resists humidity. The result? ✨ 5x smoother hair*. ✨ 2x less frizz*. ✨ Daily styling in half the time **. ✨ Up to 2 weeks of smoothness*. A new era of sleek hair has started. Will you join? 🧬 #LorealPro #AlphaSleek #SleekHair #Keratin #FrizzControl *Instrumental tests. **Instrumental tests with routine 4x Shampoo + Smooth Transformer + Serum.

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Thursday 17 September 2026 16:12:12 GMT