@visualadvocate: #ValuAble tip for brand builders: before thinking outside the box, look closely at what’s already inside it. Rather than introducing a new visual language to dyson, what if the brandmark came directly from what is already there? By repeating the ’d’ radially, I found a mark that feels more native to dyson; simple, memorable, functional, and expressive in both positive and negative space. A little Sokoto in your sokoto thinking😁😁 Tag: @dyson @allanpeters #WhatYouThink? #creativedirectorofthemasses #thevisualadvocate Cc: @marcello_serpa 🎵: ADML by @greatmantakit

CREATIVE DIR. OF THE MASSES
CREATIVE DIR. OF THE MASSES
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Region: NG
Thursday 17 September 2026 18:12:08 GMT
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dbrandboss
dbrandboss :
Beyond the final result, this is a logo design masterclass, thank you 🤗
2026-09-19 05:54:51
0
mr_darpoh
Kelvin Darpoh📌 :
You’ve got yourself a new follower
2026-09-19 14:46:08
2
bdkfowler
BayJay 🇨🇦 :
This is my introduction to you, I’m sat! Good job sir ❤️
2026-09-19 16:14:05
4
damatty
DAMATTY👻 :
5years in design and I’ve not dissected brand identity this way. God bless you sir💯
2026-09-19 06:04:18
5
theoluwa.seun
Oluwaseun|Brand Designer :
but scability might just be the only flaws for the new mark idea
2026-09-18 14:48:38
2
vicarvick
Vicarvick :
Damn! Talk about research and intentionality
2026-09-19 14:50:03
40
deezaina
Divine Owoyemi :
I feel like I just went through a masterclass 👏🏾👏🏾 well-done bro
2026-09-18 04:50:42
79
kogalo_braviles
K O G A L O :
I think what you have developed would work better as a brand pattern than as a brand mark/primary logo. 🤔🤔🤔 It's beautiful, and genius, but it's application, plus where and how it fits, is better suited for a brand pattern because you have to make it subtle for it to work well. I've seen you reduce its opacity on mockups for it to look good. But the brand mark is the primary thing, can be reduced to a favicon or simplest sizes and would still be recognized. Your version, respectfully, would struggle to be seen on a browser tab, is too busy and hard on the eyes as a social media profile and in other digital spaces, and probably only works well with physical products from Dyson. Even your mockups only focus on physical products, because that's where it fits well. I may be wrong though.
2026-09-18 08:43:24
22
kofiaufghana
Kofi Of Ghana :
For those that didn’t come for a lesson!
2026-09-18 01:53:49
38
thecreativeavatar
King Akinmarin (Bentiii) :
This mark tells a better story and it’s also visually appealing.
2026-09-18 06:31:33
23
niyi.stark
NIYI STARK :
This is why I will always maintain that creativity is exclusively subjective and personal. No design in this world will ever ever ever have a unanimous acceptance by the audience. I tell my folks the best work of design is the one that the client accepts and pay for. 😊
2026-09-18 08:44:54
30
jay_blackzz0
jay_blackzz0 :
Am also a creative designer from birth please allow me tag you on my own suggestion for Dyson logo design
2026-09-18 10:02:11
1
jheneral_wanzee
Jheneral WanZee :
How to use the brand mark without the word mark , I was waiting for you to reference Apple 😁
2026-09-18 01:02:31
8
jsyk90
𝗘𝗟𝗘𝗡𝗜𝗬𝗔𝗡 👹🇰🇼 :
It all about interpretation and presentation.
2026-09-19 06:16:40
6
_husaen
Husaen :
To me, this works more as a brand pattern.
2026-09-18 16:23:17
0
phish.xs
/G\ :
Where have you been all this while brother? I’m following for extra classes
2026-09-18 06:54:40
6
n.a.wewuki
N.A Wewuki :
Beautiful 😻
2026-09-18 21:59:47
3
kvlisatxl
Hismajest :
U are smart
2026-09-19 10:58:53
2
canva_pixels
Canvas and Pixels :
I prefer yours...I love the way you took time to explain
2026-09-19 10:03:36
3
iamgoatedngl
Joe King :
your thought process alone is worth paying for
2026-09-19 07:33:19
3
abdullah_ahmed95
عبدالله احمد :
my fellow African you enhanced it 🥳
2026-09-19 10:02:04
2
sir_xoty
Soty :
this one is a research paper. Not just making claims, but actually providing references and making contributions. Nice one
2026-09-19 11:33:56
2
spoonr
Dave 🇨🇦 :
Sorry guys. The wordmark was perfectly fine before either edit. It got busier and less elegant.
2026-09-19 08:45:41
2
unknwnh5
unknwnh5 :
Better than Allen!! In-depth analysis, you deserve more views
2026-09-19 07:55:59
1
_mniferu_
Bob :
There are many Allan Peters logo designs that are goood, but not all, it's not always a win.
2026-09-20 05:27:07
0
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