@russellruffino: Years ago, I thought the answer to a cheaper competitor was to go cheaper. There's always somebody willing to go lower. You can't win that race, and you don't want to. Build something worth more. Better support, a clearer path, and work people can see the difference in. Then charge for what it delivers. IC: DM for credit. #pricingstrategy #coachingbusiness #businessowner #clientexperience #smallbusinessowner #womenentrepreneurs

Russ Ruffino: Business Mentor

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Thursday 17 September 2026 19:03:27 GMT