Eugene Healey | Brand/Culture
Region: AU
Friday 18 September 2026 02:00:06 GMT
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Ryan :
This is a logical argument only if you believe that a story needs to be presented chronologically. The vibe IS the story, cut up into smaller piece and thrown like confetti on our feeds.
2026-09-18 18:55:16
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Chris G 🧭 :
Never worked in marketing, but that sounds both fun and terrifying
2026-09-18 04:57:26
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Vanessa Madeleine :
Any clear example of a brand that does this?
2026-09-18 07:29:57
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kritikerin :
I’m sorry but OF COURSE when we talk about storytelling we are also thinking about a vibe. Brand is the overarching story (not in the sense of a cohesive narrative line) but especially what assets transport the story in seconds. I thought it’s common knowledge.
2026-09-18 11:11:26
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o|o :
Nothing new at all. Until brains are responding differently than before the rules remain. Context can change - culture, channel:medium, but not the fundamentals.
2026-09-19 04:44:44
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Colin III :
Is hopecore about to become a bunch of ads if it’s not already?
2026-09-18 02:31:13
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LC :
dude i love your posts
2026-09-19 05:06:41
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Vik_likes_things :
Can you pass this on to senior management pls, thanks.
2026-09-18 19:39:49
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J P :
this is what I have been trying to implement in all my positions, but usually the ideas die due to leadership lack of understanding of social.
2026-09-18 12:34:41
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Superlativa :
Yes! Agree. Do you have any brand in mind that is doing a good job creating the vibe in their multiple touchpoints??
2026-09-18 05:42:02
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Adult Squid :
I mean the buffalo bills is just shitposting right now 😭😭😭
2026-09-18 14:17:14
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Classic YT Automation✅ :
Real estate + YouTube is an underrated combination for building a personal brand
2026-09-18 16:32:43
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arqaah :
came across this when I have just started a new brand
2026-09-18 03:03:36
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Sofi🧚🏼♀️ :
so interesting
2026-09-18 07:05:54
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Trend Z :
In Germany, there are also some very interesting studies on affective and vibe strategy that support exactly what you’re saying. That’s how we need to think about content, too. We’re not competing for one moment of attention. We’re competing for a regular place in our audience’s feed.
2026-09-18 10:29:52
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d.vinity :
Everything Everywhere All at Once
2026-09-18 20:26:28
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jd 123 :
Does this apply for B2C brands only or B2B as well
2026-09-18 10:45:06
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joanna.gruszczynskadhd :
Yes! Vibes are the key imo
2026-09-18 11:34:15
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CogentWanderings :
Great advice for marketers
2026-09-18 05:29:45
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itsbrittrogerson :
Love this take!! 👏🏼
2026-09-18 05:20:14
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Ronan Universe :
that approval process change... I think might be the hardest part for some...
2026-09-18 14:20:57
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Brooke Recs :
I wrote a book on Growth Marketing and it sits on top of a creative structure that is exactly this approach!
2026-09-18 18:56:56
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ray⋆♚ :
this reminds me of a24 x dior
2026-09-18 20:04:57
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JAYDIN LOPEZ :
Beautifully said!!!
2026-09-18 20:07:01
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Kiana :
Incredibly explained
2026-09-19 01:48:27
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