@build_in_public: James Dooley: Every question that you see from People Also Ask that you go and put as being an H2, if you go and ask that question into Google, click on the images tab, then look at the filter chips at the top, the circle bubbles, which pulls in all the entities that's related to that question, and you could go and bring those entities into your answer, that is a great way of you being entity rich to get those in exactly the positions, 'cause it's in that section. Not enough people I hear talking about going into images and going on them filter chips. Edward Sturm: When you do this, you're putting in a lot more relevant stuff into your content that you're already relevant for, but Google just needs to see it exactly, and then you rank for many more keywords. From episode 1171 of The Edward Show podcast, “Query Augmentation: How One Page Ranks for Thousands of Keywords | James Dooley” - Releasing Sept 18, 2026. Get it wherever you get your podcasts. #seotips #searchengineoptimization #seo #digitalmarketing

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Friday 18 September 2026 03:10:06 GMT