@officialchadpeterman: Here’s a stat that looks bad and tells you nothing: $1,000 spent with six leads generated. Cost per lead is the most overrated number in marketing if you stop there. What matters is how many of those leads actually book, how many cancel, and how many turn into a sold job. A pricier lead source can quietly outperform a cheap one once you follow the whole funnel.

officialchadpeterman

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Friday 18 September 2026 12:41:52 GMT