@entrepreneurship93: Don Vultaggio grew up in Brooklyn and never attended college. He started in the beverage business by selling beer and soda from the back of a van in tough New York neighborhoods. In 1992 he co-founded AriZona Iced Tea with a partner from a Brooklyn warehouse. The brand stood out with oversized tallboy cans priced at 99 cents and bold packaging. Today AriZona generates around $4 billion in annual sales while keeping the signature price point for decades. Vultaggio later bought out his partner and built a family-controlled company that made him a multi-billionaire. Media: TODAY Food Follow @hustlers for more 🤝 #SelfImprovement #sales #business #entrepreneurship