@aidanoutwest: I’m 22, born and raised in Napa… and I think we have a problem. 🍷 So… let’s figure it out. #napa #nap#napavalleynecountry #genz

Dutton :

A tasting in Napa is about 5x more expensive than it was 10-15 years ago. It’s not that difficult.

Jacquita Banana :

The price is crazy in Napa. Most young people can’t afford to stop at more than one winery

mmakiie :

I think we’re smoking more and drinking less.

dani 🩷✨🪩 :

as a local, combo of price and marketing imo

abesoria :

put wine in buzz balls bottles trust me. lol

Ruinousbehavior :

I love wine... but after covid, tastings and wine in general have gotten to expensive as a "hobby". I still enjoy wine, but I stick with the wine/wineries I know and I no longer really explore the valley like I used to.

Junior_de_Napa :

Born and raised in Napa💪 and everyone sees wine as for older or uppity people. Repackage in a more trendy way and market to younger market as they could be your future customers not the older generations. Your welcome

lulu. :

WE CAN NOT AFFORD IT.

princesskeri_ :

I think it is just the taste, we are so used to copious amounts of sugar added to our drinks and food 😅

bubbleboyswineco :

Check us out! I’m 4th generation Napa valley making affordable sparkling wines!! 🍾🥂

Susie :

The price is unapproachable, not to mention the crap they put in California wines. People are drinking more European wines.

￴￴￴ ￴ ￴￴￴￴ :

Oke poke review when

Steve Cook :

Reyes33 :

eh. they'll come around. I wasn't drinking wine at 21/22 lol

Brandon Lavoie :

Would love to work on this with you

selah0001 :

Hotels there are insanely expensive

Thelosthomie :

Wine and wineries just seem so elites like they don’t want to appeal to a younger crowd.

user60160595718275 :

do f****** expensive Napa valley ones

Bobauna :

it used to be free to taste and you made your money in sales

soleowner415 :

Number one, many of us no longer drink because hangovers and addiction aren’t worth it. Secondly, I think it’s depressing to have so many vineyards in Napa. There are no more farms that provide food in the area; it’s just wine. You now have to drive a far distance or wait till a farmers market to get good fruit because it’s all been ripped out for wine. I personally would like to see more food grown, orchards , fruit stands. I wish more people would start farms instead of trying to force wine on us.

ghost :

It’s simply a lifestyle of either perceived or real excess that is no longer aspirational.

markodarko :

Can we bring back wine bars 😭

Brelindz68 :

I agree… wine is so amazing. I hope you figure it out… we need you all 🍷🍷🍷

Babes :

Isn’t beatbox wine ? I think marketing plays a huge role. We don’t want a fancy/expensive concept which most wine products are, we want a cardboard box with cool colors that’s gonna get us drunk!

Taylor :

Price and the economy. Thankfully napa has dealt with this before, the bubble always pops, and blows back up. It's a luxury item so it's the first to go when everything gets more expensive