Fireeyes
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Saturday 19 September 2026 07:44:44 GMT
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TRL :
1991, Steve Jobs miscalculated the Go-To-Market (GTM) strategy for NeXT, leading to its failure as a hardware company. While Jobs successfully anticipated that a new enterprise "professional half" of the market needed high-powered workstations, his strategic errors prevented NeXT from capturing it.The primary reasons Jobs and NeXT struggled in 1991 include:1. Severe Over-Engineering and High CostsJobs insisted on perfection, resulting in a beautifully designed, sleek black magnesium cube. However, this extreme focus on aesthetics and hardware features drove the price up to $10,000 per machine. This massive price point completely alienated individual users, students, and academic institutions—the very crowd Jobs originally intended to target.2. Misjudging the CompetitionJobs focused heavily on competing against dominant workstation giants like Sun Microsystems, Hewlett-Packard (HP), and Digital Equipment Corporation (DEC). While fighting these hardware titans, he completely missed the massive, rapid rise of standard PCs running Microsoft Windows, which were rapidly becoming cheaper, more powerful, and dominant in the professional corporate world.
2026-09-19 14:23:15
17
pyle :
He didn’t even have an OS for the NeXT pc. Was all smoke and mirrors to leverage his way back into Apple.
2026-09-20 02:06:20
4
The New Tangiers :
It’s just such a shame the guy was just horrible
2026-09-29 02:33:59
18
KnightWolf :
For the genius he was, watching this is so painful because not only did they lose the whole market, but Next didn’t even make a dent. Best outcome was what we got, Next sold for 400m to Apple, and we got Steve Jobs CEO back and OSX the variant of Next OS. Just the old videos of Next make me cringe lol 👍❌
2026-09-19 15:22:09
30
MrDougN :
Next as hardware was a miscalculation, but without NextStep we wouldn’t have macOS, iOS, or iPadOS.
2026-09-19 18:46:49
73
jamietheanything :
The world’s first internet browser was made for Next.
2026-09-19 17:52:37
26
aplaym :
I wish Apple had worked on improving the quality of dry-erase markers. They haven’t improved.
2026-09-19 20:27:09
44
will🇨🇦 :
And the only reason that Steve Jobs obtained his sizeable wealth and position at Apple was because correction only because, George Lucas needed money to pay off a divorce. Because if Pixar hadn’t been left alone by jobs to create those movies, the demand attention from Disney, Steve Jobs would’ve gone bankrupt as he continued to bury himself in computer company that he had no skill in operating at all. Remember, one of his computer that he designed was an absolute failure financially. He would’ve been bankrupt.
2026-09-28 18:57:19
3
Max :
Give the man some proper white board pens
2026-09-28 05:09:39
9
Carl Timmons545 :
this is where his vision for Apple came through. figuring out un touched markets then going after them. but also bear in mind he had vision for the tech like the Newton and the power mac cube. Not all were great but they were innovative. I will always respect Steve Jobs
2026-09-20 00:28:32
4
focus9000 :
And then he became a multimillionaire
2026-09-19 15:55:37
4
Mr. Poopy McPoopyPants :
The internet browser was created on a NeXt computer
2026-09-19 20:48:42
16
Antonio Sottocasa :
There's a piece of brilliant irony in a detail in this vid. At one point he says that database driven applications are going to move from the mainframe-thin clients architecture to the desktop. Well the very same year of this speech, Tim Berners Lee used a NeXT workstation to set the basis for the web... and a few years later desktop databases weren't a thing anymore.
2026-09-29 05:53:06
17
Shawn Holmes :
John Carmack built Quake on a NeXT workstation
2026-09-19 19:12:23
19
zeevidan :
And that’s why it’s called the MacBook Pro
2026-09-19 14:49:09
11
tommymac5012 :
Obviously an internal video memo, “My name is Steve Jobs if you don’t know who I am”. Hahaha. Not sure if that’s gold or pure pompousness. 🤣
2026-09-19 15:03:49
1
toktikunkown :
Wild to think that in retrospect all players in workstation marketplace lost. Goes to show that the option with widest features and decent price point ultimately wins.
2026-09-29 05:02:50
5
Żbik kolorowy :
It is so secret, we must lip reading...
2026-09-28 21:25:30
12
diegofr77 :
Gold
2026-09-19 13:46:44
6
RealMikcore :
Wait a minute, there is no audio
2026-09-29 11:12:08
7
nemosupremo0 :
Jobs was incredibly easily in many markets, but his high standard for perfection pretty much prevented him from attaining any market dominance until the 2000s. It wasn’t until the 2000s that Jobs perfection premium came down from being 10x the cost of the competition to 1.5-3x. NeXT was wildly overpriced but it was great software/hardware and is the basis for macOS today
2026-09-19 15:02:45
6
Shadow🏴🏳 :
no sound?
2026-10-03 07:46:49
2
Arafat_Spk :
What is lacture?
2026-09-20 13:10:49
0
Mrc Lucien :
Lecture not lacture !
2026-09-30 02:21:13
1
benaryhorto :
Are we set on the name “chalk talk”?
2026-09-21 00:10:13
1
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