@markizmarketing: In 2009, Oprah promoted a KFC coupon for a free grilled chicken meal. Millions downloaded it, lines overwhelmed restaurants, and KFC stopped accepting the original coupons. The backlash shows how loss aversion turns a free offer into something people feel they own. KFC controlled the promotion, but Oprah supplied the trust. Should she share the blame for the broken promise?

Markizmarketing

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Saturday 19 September 2026 12:35:31 GMT