@zitohatco: We don't just make hats, we make hats that fit you perfectly. Intended to last a lifetime! Our customers come from all over the world. We ship them our fitting device, then we get on a call with them to walk through the process of using our device to properly measure their head. After they ship it back, we cut out their exact head shape with a piece of wood that is then used to mold their head into their hat.