@heatherhutchinsonugc: TIP 1: Don’t wait for a ‘perfect’ portfolio You do NOT need loads of brand work to get started. Pick 3 to 5 products you already own and create example videos for them. Think skincare, baby products, food, tech, anything you genuinely use. Your portfolio is there to show brands what you can create, not just what brands you’ve already worked with. TIP 2: Learn how to make content, not just pretty videos UGC is about selling the product without making it feel like an advert. Work on your hooks, storytelling, talking naturally to camera, different angles and showing the product in use. Creating ads is different to posting stories. The goal is to make a brand think: ‘ I can see my product being promoted like this’ TIP 3: Start pitching before you feel ready This is probably the most important. You’ll get to the point of receiving inbounds but you’ve got to put yourself out there first! Find brands that genuinely fit your style and start reaching out. You don’t need thousands of followers. You’re offering brands content they can use, not necessarily access to your audience. Your first few pitches might feel terrifying… send them anyway. Send them until it doesn’t scare you! If you’re thinking about getting started with UGC, follow me because I’m sharing the real side of building a UGC business, juggling motherhood alongside and showing all the BTS best bits 📸 #ugccontentcreators #ugccreator #contentcreator #startingugc #brandcontent

Heather | UGC creator 🌸
Heather | UGC creator 🌸
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Sunday 20 September 2026 07:42:27 GMT
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