@parrot.pal: The UK’s national diet survey says adults average about 16g of fibre a day against a 30g recommendation, and only 3 to 4% of the country hits it. Our 41 million logs say people actively dieting run lower still, about 12g on the median logged day, with women on GLP-1 medication lowest of all. Every food brand in Britain is shouting about protein. The deficiency you can actually measure, in every dataset that exists, is fibre. Source: the National Diet and Nutrition Survey, 2019 to 2023.

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Monday 21 September 2026 07:01:36 GMT