@psychologyofads: Your customer isn't always ready to buy. Sometimes, they're still trying to understand their problem. That's why Problem Aware ads should focus on: → Educating your audience → Showing relatable transformations → Sharing why you created your solution Don't sell the product too early. Help them understand the problem first, then introduce a better solution. Want my free cheat sheet covering all 5 awareness stages and the ad formats for each? Comment AWARENESS and I'll send it to you. #marketing #facebookads #advertising #facebookadstips #eccomerce