@rollisfontenot: We already know video can be a powerful marketing tool. The bigger challenge is doing it consistently enough to learn what actually connects with your audience. If you only create occasionally, you don’t give yourself enough opportunities to improve. And without that improvement, it becomes harder to develop content that resonates with the people you’re trying to reach. Frequency and recency matter too. The brands people remember are often the ones they continue seeing across the places where they spend their time. Key takeaway: Don’t treat video as a one-time marketing effort. Create consistently, learn from what your audience responds to, and keep improving over time. #RollisFontenot #VideoMarketing #ContentStrategy #MarketingStrategy #ContentCreation #CreatorSearchInsights #WorthTheSearch