@russellruffino: A lot of founders stop saying what they want once the business gets big enough to impress people. It starts small. A friend says "you've done so well" and you nod, and the next target goes unmentioned. Family asks why you're still working so hard. Someone online calls wanting more greedy. So the goal goes underground. You still want it. You just stop saying it, and goals you never say out loud get less of your planning, less of your team's attention and less of your nerve. Outgrowing an old goal is what happens when you hit it. Tell one person who gets it what you're really building toward. #entrepreneurmindset #founders #scalingup #coachingbusiness #masterminds #womeninbusiness

Russ Ruffino: Business Mentor

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Monday 21 September 2026 12:02:13 GMT