@officialchadpeterman: Here’s a mistake almost every owner makes without realizing it: judging a lead source by cost per lead alone. Two sources, 10 leads each. $50 versus $80 per lead. Looks obvious which one wins. But factor in booking rate, 50% versus 90%, and the real number, cost per booked lead, flips the decision entirely. The cheaper source actually cost more.

officialchadpeterman

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Monday 21 September 2026 21:03:29 GMT