@conscious.app: A handful of giant corporations own a lot of the skincare you buy. This brand is still owned by the family of the two pharmacists who started it. In 1989, two pharmacists in Poland decided to make their own products. Their first one was wallpaper glue made from potatoes, and that didn't work out. So they bought an old ice cream machine and converted it to make cream in their garage. Their first hit was an olive cream they still sell today. That company is Ziaja. It now makes around 1,200 products, and instead of hiring outside factories, it makes them in two factories it owns. As it grew, the offers came in. Their son, who is now vice president, says some were for amounts they had never imagined, from Polish and international companies. They turned them all down. Instead they are putting over 200 million złoty, roughly 50 million dollars, back into their own factories to grow their family-owned business. Which is insanely rare in skincare, because right now just a handful of giants control most of the skincare people buy. Two bottles can sit on the same shelf and look the same. But one sends your money to a global corporation, and the other sends it to the family that made it. If you want to support ethical companies like Ziaja, you can use the Conscious Spend app to find ethical alternatives to big brands, see who owns what you buy, and much, much more. You can join over 60,000 people who have used Conscious to spend for a better world.

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Tuesday 22 September 2026 00:37:47 GMT