@galluccinet: Whey isolate is booked solid past this year. Spot price is up almost 140 percent in two years. That's the part nobody prints on the bag. Brands eating that cost aren't raising the price. They're lowering the protein. A gram here, a gram there, between print runs. No announcement. No law makes them give one. If your panel hasn't moved, that beats any chart explaining why everyone else's has. Say the number once, in your own voice, before a shopper catches the difference and parks you with the rest of them. . . . | Strategy and creative are mine. AI helps produce it.