@russellruffino: Most coaches are told to build a ladder before they sell the thing that actually helps. The ladder gets taught because it feels safe. Sell something small, build trust, move people up one rung at a time. What it actually asks of you is a crowd. Thousands of buyers to find. Thousands of support threads. Thousands of people who paid a small amount, feel little commitment, and mostly never finish. Going straight to the real help asks for different things. A message strong enough to land on a stranger. A real conversation before they buy. Delivery that earns the price from the first week. Harder to build. Far fewer people to find. And the ones who commit properly tend to do the work, which is the part that produces results and referrals. The free masterclass that walks through the whole model is at the link in my bio. #coachingbusiness #highticketsales #founders #clientacquisition #scalingup #businessowner #womenentrepreneurs

679

There are no more comments for this video.

To see more videos from user @russellruffino, please go to the Tikwm homepage.