Eugene Healey | Brand/Culture
Region: AU
Tuesday 22 September 2026 02:00:06 GMT
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Aporium :
What does the end of shared monoculture mean for our conception of “generations”?
2026-09-22 02:07:19
155
uzi :
I feel like the opposite is happening. We live in a monoculture because of social media especially Tiktok. This summer I went to a rural village to visit my grandmother's family and the kids there were acting exactly like gen z Tiktok teenagers. Also now there is no real subculture, whatever niche you are into becomes a trend eventually and the masses know about it.
2026-09-22 03:57:05
294
gossip_poolside :
im so glad i can live in my little gay corner now
2026-09-22 13:32:45
122
stopblandinglogos :
So basically what people had before technology 🤔
2026-09-24 03:40:30
0
Clitbait :
fragmentation is the mono culture
2026-09-23 08:39:35
13
Sasks :
As a milennial, I can say there was never a monoculture ! Now there are more global trends with social media.
2026-09-22 07:47:30
64
antipopspiritclub :
But conformity culture is getting more prevalent how do you square that?
2026-09-23 17:19:44
0
user5322336292774 :
was it mono culture? because there was a mainstream (as it was called) but there were a lot of subcultures. punks skids goths nerds Rockers rappers pop etc etc
2026-09-22 05:09:41
13
summerstruggles :
im always like "nah havent seen that video"
2026-09-22 03:22:09
74
arthurmilkcrate :
You forgot about the printing press
2026-09-22 18:49:27
3
cashkaez :
this is an interesting take because to me we are living in a monoculture, where everyone has no diversity in their hobbies or things they like. you basically can strike any conversation with someone about a topic one declares „niche“ to then realising everyone is on top of that topic, because nothing is niche anymore or is a subgrouped interest. we all are exposed to the same 5-10 bigger things. and to me that is due to our dependency on social media & we build some sort of digital perception of what communities or special interests are.
2026-09-22 04:38:01
15
Colethecarry :
Ppl forget that we used to have one meme for a month…. Like deadass a whole month and then on the 1st-3rd a new one would come
2026-09-22 22:56:52
2
Nunya Business :
this doesn't just have implications for marketing. this is the story behind why social cohesion is decreasing
2026-09-22 10:58:58
9
frenzip99 :
The monocolture is now. Before we didn’t know, now everything weights the same
2026-09-22 09:48:16
8
Rachel Ashley Music :
It surprises me how much shared culture there still is via social media.
2026-09-22 13:21:38
9
dante :
Society is going through a two-way phenomena, it is both fragmenting and uniting at the same time. Everyone is living in their own bubbles, so even if there is a dominant culture (there is) people is able to never interact with it because of how the algorithm works. However, all those bubbles work through the same systems, algorithms, so you could argue that actually everyone is the same because everyone lives under the same cosmology. The "death of monoculture" is just the tip of the iceberg, communities became so fragmented that they ended up uniting, "If everyone is special, no one is".
2026-09-22 20:04:33
3
FillZilla :
🤔... Sooo, people over 40 that still remember that Monoculture, they still 'Remember and are Programmed' to their chosen Brands... Has their value increased as opposed to brands usually chasing youth due to their fragmentation? ... 🙄
2026-09-22 04:40:15
7
space21829 :
Doesn’t work though, cause two members of the same community have wildly different communities. BUT this is an EXCELLENT entrance point. Well done 👏
2026-09-22 03:37:12
9
Tom Moffatt :
Miss fhe joyous feeling of shared pop culture I had as a kid via editorialised mediums accessed by almost everyone at my age. Only having 4 channels of TV, tapes, and CDs. Gone, and likely to never return.
2026-09-22 13:00:03
2
za1467399858 :
world cup felt special
2026-09-22 14:51:49
1
Monchete99 :
Finally, someone puts into words what I'm feeling. I would get sat with people I know jack shit of at weddings because "you both play videogames", and by videogames, they mean they play FIFA sometimes and I play fighting games, repeat for everything else, so we have less to talk about. I feel like my parents once found connections in watching the Friends equivalent of my country and applied the same when there is not a show like that nowadays
2026-09-22 21:43:03
1
Time :
I mean 6 7 was damn near everywhere for a month.
2026-09-23 03:13:49
1
George Fox :
My fav example is when Rhode came to Mecca in Australia and every brand was doing giveaways of it & using it in their shoots 🙂↕️🙂↕️
2026-09-22 19:24:43
1
Miss fresh lélé :
Luigi?
2026-09-22 02:13:05
2
Trueworld Capital :
On point as usual 🎯
2026-09-22 05:50:57
1
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