@clairethebear11: It's a serone, it's a cleanser. It's both!! @hanni Developed with fifty percent less water than traditional liquid body washes. Rich rich is a serum in cleanser that delivers softest skin imaginable. In a body wash. this is the first of its kind rich serum formula with highly purified glycerin. Aloe leaf water and cocoa nut water that starts to soften your skin while you are cleansing. skin is left luxuriously, soft and supple. Never tight or dry. #serumbodywash #wash #showerserum