@contractorclickmarketing: Lowest possible cost per lead: overrated or underrated for contractor Meta ads? That’s the first question in this home improvement advertising round. If you own a contracting business, what happens after someone becomes a lead deserves your attention too. Did they answer? Are they in your service area? Do they want the service you advertised? Did they book an estimate, and did that estimate turn into a job? For roofing contractors, remodelers, concrete coating companies, paver installers, outdoor living businesses, and closet designers, those questions connect Facebook ad results to actual sales opportunities. Cheap leads can get expensive when very few become customers. Looking at qualified leads, booked estimates, and customer acquisition cost gives you a fuller view of your contractor advertising. Watch our Meta ads strategy picks and tell us what you’d call overrated. Want help reviewing your Facebook and Instagram ads for your home improvement business? DM Contractor Click or book a call through the link in our bio. #ContractorMarketing #MetaAds #ContractorLeads #HomeImprovementBusiness #FacebookAdsForContractors

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