@house_of_strategies: You’re spending $12,000 on ads. But is your marketing actually costing you $12,000? Probably not. Your true marketing investment may also include: → Agency or freelancer fees → Creative production → Marketing software → Internal marketing labor → Website and landing page costs → SEO → Analytics and tracking → Events and sponsorships → Content production That $12,000 ad budget could easily become a $20,000+ marketing investment once everything supporting the campaign is included. And that changes the questions you should be asking. Not just: “What’s our ROAS?” But: “What does it actually cost us to acquire a customer?” Because better marketing decisions start with knowing the full cost of the system, not just the ad bill. Read the full breakdown: https://www.houseofstrategies.com/post/marketing-expenses-you-should-be-tracking #MarketingStrategy #DigitalMarketing #MarketingMetrics #CustomerAcquisition #BusinessStrategy
