@owner_dot_com: Margin and markup sound like the same thing. They’re not. 👇🏼 If a pizza costs $4 to make and sells for $16: 💰 Profit = $12 Margin: $12 ÷ $16 = 75% Markup: $12 ÷ $4 = 300% The easiest way to remember it: 🟢 Markup = profit ÷ cost ✅ Use markup when setting your price 🔴 Margin = profit ÷ selling price ✅ Use margin when measuring what you actually keep So before you change your menu prices, make sure you're speaking the right language. Markup helps you price it. Margin tells you how much you made. 💡Follow for more restaurant math that actually makes you money.