@apnewsentertainment: Taylor Swift will receive the first Artist Director Honors at the 2026 MTV Video Music Awards on Sunday. VMAs executive producer Bruce Gillmer explains why the new honor was created and why Swift was chosen. #VMAs #TaylorSwift

Carlo De Santis :

“It came from external” 😂😂😂😂😂

Sheldon Patrick Ang :

he seems uncomfortable describing this newly made-up award

KimberStuff❤️‍🔥🐞🎀 :

Taylor IS the industry! ✨️🫶❤️‍🔥✨️

lalalalisalala ⋆♡⋆✿ :

External 😂😂 why would her team ask for an award for her oml

Cunty Aunty💖 :

"it came from external...I'll leave it at that"

Eboed17 :

Oh he’s messy for that external comment😂😂

aquamoon5555 :

it just keeps getting more embarrassing for her omg 😭😭

Paulette and Pixie :

The look on the producers faces. It’s like a hostage video.

Sanctimoniously :

everyone is hating bcuz it's not their fav artists,but u can't deny the art she made

Melinda🦋 :

Definitely deserved! Watched her since Tim McGraw and she is absolutely the greatest artist in the last 2 decades

Cathy Hoskins :

So she bought it in other words

Mbali Mnguni :

External Swift

moo :

I think this is ridiculous I think if anybody should receive the very first one it should posthumously go to Michael Jackson doesn't anybody see that I mean come on all these industries should really crawl out of Taylor Swift's ass

Thool_z :

its giving FIFA world peace award 😭😭😭

woopigsooietv :

Guarantee way to have a stage moment, so they created a award.

CandyGirl Piñata 🍬 :

So a made up award😂

Your Green Auntie :

We now know who actually buys awards🫪

Clevafella :

Larger than the Vanguard award?? 🙄

you're-A-libtard :

They just keep creating new awards to give each other.

WOMAN1 :

saying a whole lot of nothing

Vixxy :

chenlanying :

She just be watering down the whole purpose of awards

lily liv :

So we making up rewards for Taylor swift now

CeeBeesBuzz :

It really is a BS award.

Leah Fay <3 :

it’s lowkey giving fifa peace prize