@eugbrandstrat: The creator is dead. Long live the creator. Today: reframing "creator" from a job to a model for how modern influence is generated, spread and leveraged - how the lack of trust in institutions has resulted in demand for trustworthy individuals across industries. Building a brand in the Post-Social Era? Check out my course, The New Fundamentals of Brand - link in bio to enrol #brandstrategy #creatoreconomy #marketingstrategy
I’m glad you named it. I specifically miss when we all had the same social context. Everyone would be buzzing about the same music or movies and we could all talk about them together. It’s not awful now just different.
2026-09-25 14:50:49
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Hawthorn Knight 🇮🇪 :
I see what you're doing in this one. If "creator" is thought of as a job, it will be thought of as institutionalised, cosy and smug. It will be distrusted. Whereas if creators signal that its not a job, just a person's thoughts and feelings on this or that subject, then this distancing of oneself from the creator career path returns that person to implicit "influencer" status. The "creator" job category must die so the effective influence may live.
2026-09-25 06:19:14
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dianahenaom_ :
Wonderful content 🤌
2026-09-26 17:48:29
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selena • lasso the stars ✨ :
Creator is not a job, it’s a mindset. It’s the underpainting of your life. It’s the literal point to this life. We are all creators. Always. And always will be.
2026-09-25 13:30:23
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heisnotwrong :
Underrated content
2026-09-26 07:58:11
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Tamararara :
I’m a Creative Engineer 💖
2026-09-25 05:30:21
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jtf :
Staking it all in a singular position has always been and always will be the key for brands. There’s nothing new here. Just a contradictory explanation.
2026-09-25 10:50:33
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umm :
You cooking with this one.
2026-09-25 05:40:11
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jazminelambarca :
Seems like post-social era changes happen on a monthly basis here on tiktok 😂
2026-09-25 12:33:51
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userrg2tuk9t8n :
If creators won't get greedy and stay in their niche, they can become curators for that niche (e. g. whimsy goth lifestyle) and promote brands that want to acociate within it.
2026-09-25 12:13:23
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raven :
I’d actually title you a journalist.
2026-09-25 18:47:11
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by Dilsia :
My head hurts now…
2026-09-25 02:06:07
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Music Business Casual China :
Rhizome
2026-09-25 03:00:16
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totallyanonusername :
The power appears to be with the grassroots creator but it is really with the same hidden agencies that have now pivoted to curate and fund the faces you see on social.
2026-09-25 13:21:54
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user2490910948057 :
Watermelon Pictures is a great example of this
2026-09-26 19:13:15
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