@fortune: Brands are getting Gen Z 100% wrong, according to @POPPI cofounder @Allison Ellsworth. Ellsworth said the soda brand’s social-media-savvy approach helped it build a strong following, and that PepsiCo’s $1.95 billion acquisition was, in part, about learning from Poppi. 🔗 Click the link in bio to watch the full conversation with Fortune's Allie Garfinkle and the #TermSheet podcast. #Poppi #GenZ #socialmedia #marketing
She’s right. I’m so sick of data driven decisions in businesses.
2026-09-26 20:09:59
183
Julia Maddox :
I have no idea, but Poppi tastes GROSSSSSS!!!
2026-09-26 23:02:25
47
kempedup :
She’s still using data. 🙄
2026-09-26 17:45:29
442
paatunghoya :
"we set the trend" SAID EVERY GENERATION EVER
2026-09-26 19:46:58
575
Lacey Brutschy :
She’s completely correct.
2026-09-26 18:24:03
55
SpaceCaptainTira :
Poppi is such a millennial brand tho
2026-09-27 06:18:45
0
Susan L :
Arguably PepsiCo bought poppi for revenue.
2026-09-26 21:52:58
38
queenofheartzss :
Poppi has a bad taste.
2026-09-27 04:27:01
0
Rookin :
ollypop is better
2026-09-26 20:29:41
12
CristinaMari :
*When I don’t know what data means
2026-09-26 17:48:28
87
Dat :
Trend setting. Is different from long term predictions from data. Click bait company or trusted company.
2026-09-27 06:13:06
0
Chris Cox | Internet Culture :
I wish more leaders thought like this
2026-09-27 05:43:38
0
Johnny Sapphire :
Data-based decision-making isn’t a trend, but her point about gathering and acting on data faster is fair.
2026-09-26 18:22:41
105
Bam Dot Crack :
“No. We set the trend”. 👏👏👏
2026-09-27 03:51:07
0
Create. Consume. Repeat. :
This sounds exhausting.
2026-09-26 18:08:20
16
✌️ :
Now the meme can’t be post the next day, it has to be instantly that minute, otherwise it’s missed. Exhausting pace
2026-09-26 18:38:58
89
joeyxj :
*massive eyeroll*
2026-09-26 23:02:19
0
stake :
I’ve listened to one of her podcasts before. Smart woman
2026-09-26 17:55:36
5
Art by Rachel J Haungs :
You have to hire the right people with the taste and discernment and big corporations do not value, recruit, reward, or retain that type of talent.
2026-09-27 04:47:00
3
Joe :
This has been large companies forever. They got millennials so wrong when we were young too
2026-09-27 00:38:19
2
Shar :
Corporations learned nothing from “dunk in the dark.”
2026-09-26 21:49:13
2
Kyla Sieges :
Truthhhhhhhh I tried to explain this to a business owner and she laughed at me and said creatives don’t get business. Needless to say I didn’t want that job anymore lol.
2026-09-27 00:56:28
2
Adam Ho :
the drink that has pretty much faded away now...
2026-09-26 18:33:49
4
alan_james :
Lmfao I can’t
2026-09-26 20:14:27
1
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