@ashi.branding: Cultural currency no longer comes from scale. It comes from attention. So how do you build attention in a world of infinite content? Add friction. And it's exactly what creative workspace Air did with their agent launch - it garnered hundreds of thousands of views. Here are three things I loved and the lessons for every brand. If you want to learn more, comment “air” to get access to the waitlist! #marketing #artificialintelligence #branding #comedian #culture

Ashi | Brand Strategy

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Saturday 26 September 2026 10:10:07 GMT