@brandbosshq: The businesses with the greatest competitive advantage will be the ones with patience. Performance marketing has trained companies to expect an immediate return. But you cannot rush preference. You have to build awareness, earn trust, create relevance, and give people a reason to choose you before they are ready to buy. The brands that win in the future will be the ones willing to go back to the fundamentals and play the long game. I sit down with Kyle Lacy to talk about why patience may become one of the most valuable growth strategies in marketing. Catch the full conversation here at the link in the bio. #BrandBossHQ #BrandStrategy #Marketing #BusinessPodcast #Entrepreneur #Leadership #Branding