@russellruffino: A month that feels random is usually four numbers you haven't looked at. Think about it… 💸 Cost per booked call 👉 Pull last month's, then look at who you paid for. A cheap call with someone who was never going to buy is the most expensive line on the sheet. 📅 Show rate 👉 The first 48 to 72 hours after someone books decide most of it. What you send inside that window does more than the reminder the night before. 🤝 Close rate 👉 Count every call on last month's calendar. Most founders quote the number from their best week. 🏷️ Price 👉 Clients show up differently depending on what they paid. Raise it when the delivery earns it, and tell them the hard part on the call. These four multiply. Move each one 15% and on paper the same ad spend brings in close to 75% more. Get last month's four on one page before you touch the ads again. #coachingbusiness #highticketsales #paidads #businessgrowth #scalingup #founders #womeninbusiness

Russ Ruffino: Business Mentor

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Saturday 26 September 2026 20:01:58 GMT