As a sales pro, if marketing helps the market know our brand’s name and gets us a contact info of qualified(ish) ICPs- we see the steps from there as our responsibility with collab for aligned sales assets. Each ICP and offer dictates the process from there. How many touches, where, when and how. So many sales teams expecting the same process or worse, a layup from marketing every time and the tension between sales and marketing continues 🥴. We’re on the same team folks. I’ll add: speed to lead is NOT always the answer. I’m ten toes down on that one.
2026-09-27 09:10:34
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xDaltonh :
Thank you man! For real!
2026-09-27 02:37:10
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