@ann_product_growth: When a product isn’t growing, acquisition isn’t always the first place to look. I’d start by experiencing the product as a customer. 1. First impression: Is the value proposition clear? 2. Activation: Can someone get to their first meaningful outcome without unnecessary friction? 3. Retention: Is there a genuine reason to return? Then I’d identify the biggest obstacle and test a focused improvement. You don’t need to fix everything at once. Find the part of the journey that’s holding growth back and start there.

Ann |Product & Growth Strategy

Open In TikTok:

Region: GH

Sunday 27 September 2026 09:05:30 GMT