@entpulsefeed: IU considers cutting back on merch so fans won’t have to spend so much IU is thinking about more than what fans want to buy—she is also thinking about how much they are being asked to spend. During her September 25 appearance on Jindol’s YouTube channel, IU acknowledged that Uaena already have albums, concerts, fan-club membership and merchandise competing for their wallets. “I hope you only buy what you truly want,” she said, while admitting she also understands the fan instinct to want everything. Her solution was surprisingly direct: “Maybe we should cut back.” IU revealed that the concern even extended to her annual Season’s Greetings, saying she had discussed with her company whether they should boldly skip a year because another release would inevitably give fans something else they wanted to purchase. Her longtime fan Hidi pushed back, arguing that deciding what to buy should remain the fans’ choice—and that concerts and merchandise can even become motivation to work harder. The exchange showed IU approaching fan culture from an unusually practical place: wanting to give Uaena more, without making them feel obligated to buy more. #IU

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Sunday 27 September 2026 16:21:42 GMT