@amandaagy: It really is all about the intentionality behind every marketing decision decision #chasesapphirereserve #wharton #chasesapphirelounge #amexplatinum #marketingstrategy

Vanesha Patel :

I worked on the sapphire rebrand ( the branding, launch materials, website, emails, curating photography for digital etc etc), they really just focused on it being premium lol a majority of the decisions were just does it feel bespoke and would the wealthy like it lmao. No one senior was good at explaining anything, mid levels made the decisions. The experiential team did a great job though, some things weren’t sustainable in the lounges with wear and tear so have had to make adjustments since.

Workoutsandchamps :

I’ve had the Chase sapphire reserve since it came out when I worked at Chase as a teller and that card is elite!! Amex has nothing on it. And the lounges just keep getting better and better! At this point I’ve been to all of them except for the one at BOS

Obaasima :

For global travelers Chase Sapphire far outweighs AMEX as many places outside the US refuse to take AMEX as fees are higher for merchants.

532 others :

Ugggghhhh these are the circles I need to be in

incog831 :

Ken Chenault no longer runs AmEx so it's been struggling for some time.

king.nebuchadnezaar :

I love hearing marketing executives discuss the details, research, and thought into attracting their clientele

Chey Bryant :

I’m irritated Amex is giving so many new benefits to gold that are useful and platinum’s new benefits I don’t care for. I already had an oura and don’t wear lulu… not even travel related.

keeymanii :

Off topic, your eyebrows are perfect

udoADHD | Dallas Creator :

Neuro marketing? Plz make video

ballforzu :

Yess your sense of smell is your strongest sense. The kardashians talked about it

Sone 🐝 :

And you can’t buy that scent anywhere! That smell is so fire. 🔥

iropliskn :

not only that, after that terrible rollout Chase has consistently been refreshing the card and making it better over time. I know Amex thought it was over at launch now its a real conversation

FOODISHJAE :

Education opens doors!🔥🔥

Bora :

imma need them to open a reserve lounge in atl. but honestly I've been with them since the introduction of the card. I still love it. Just from the travel aspect.

MadamTJ :

Don’t make me switch up 😩

oluwatejas :

It’s still a close tie for me…. The lounges are getting crowded but…. The travel perks - glob entry …. Pre check… hotels…. Still close

rinner :

that HBR case study was life changing

Anita :

Love Professor Patti

Kayla :

A Wharton baddie on my fyp hallelujah

TheSoftLuxeLife ✨ :

Naa K. L-M :

Mhmmm