@jay.revics: A theme gives you the direction. A concept gives you the visual idea. And one of the biggest differences between an average flyer and a memorable flyer is the designer's ability to move from words to concepts. Don't design the sentence. Interpret it. Comment CONCEPT if you want to join the Creative Community. #FaithDesign #ChurchFlyerDesign #ChristianDesigners #VisualConcept #GraphicDesignTips