@ecomsophie: You’ve already paid to get someone onto your website, so don’t only think about the first order. If your ad gives someone 20% off automatically, but your normal signup form then offers 15%, there’s very little reason for them to subscribe. A better setup is to use a campaign-specific URL, exclude that traffic from your standard popup, and show them a dedicated form with the stronger offer instead. That way you’re not just getting the sale, you’re capturing the customer for future marketing too. #emailmarketing #shopifytips #klaviyotips #facebookads #ecommercemarketing

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Sunday 27 September 2026 21:08:29 GMT