@victormwai.marketing: There’s a difference between being a known business and being a known brand. People Might know a business. They might know what it sells. They Might know where to find it. But being visible, active and engaging doesn’t automatically mean you’re building a strong brand. Sometimes your marketing is working hard to get attention while doing very little to create meaning. And that’s where a lot of established businesses are getting it wrong. You don't just need people to know your business. You need them to know what your business means. That’s the difference between marketing for visibility and marketing for brand building. #kenyantiktok🇰🇪 #marketingconsultant #SmallBusinessKenya #KenyaBusiness #Entrepreneur