@emmagrede: “I’m working on building my personal brand.” Said no man ever!!! I did not build a personal brand. I built businesses. I built a career. I did the work. And somewhere along the way, a “personal brand” followed. I worry we’re teaching women to package themselves before they’ve given themselves the time to actually become GREAT at something. Stop worrying about being the most interesting woman on the internet. Focus on becoming the most interesting woman in the room. Do something. BUILD something. Get really bloody good at it. The work comes first. ALWAYS. 💛 #emmagrede #personalbrand #createandcultivate
I thought building the business was the personal brand lol
2026-09-28 17:50:12
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andrea morgan :
Do the work first and you’re personal brand will come
2026-09-28 17:25:08
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Laura Aneta :
This is soo freeing!
2026-09-28 18:21:05
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oddlittleplanet :
I’ve been waiting for someone to say thisssssss THANK YOU
2026-09-28 18:23:58
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Nicole Madaisky | CPA :
Oh mannn but posting on social media can be life changing! So many of the opportunities I get now are because I have an online presence. I feel like this messaging might deter women from posting - but I totally disagree. Post your silly little videos
2026-09-28 19:44:19
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patriciabright :
Exactly!
2026-09-28 17:29:15
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Viv declassified :
Agreed. Build a career and the rep and brand comes with!!
2026-09-28 18:45:46
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CZER :
I love this!!! People keep telling me I should be building my personal brand but im busy building a business with two sites in central London, surely that’s the focus 🤣💚
2026-09-28 19:04:16
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Christina :
Well said 👏🏽👏🏽 We get so caught up in trying to build our business using socials… but there was business before social media and that’s what we remember. ❤️
2026-09-28 16:54:29
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nic 🌞 travel + yoga :
THANK YOU FOR THIS. not to mention founder content 90% of the time does well because it’s white pretty women
2026-09-28 21:32:00
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feji :
i agree! do the work and the branding is guaranteed
2026-09-28 18:54:02
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Toronto Luxury Hair Extensions :
Love this! Definitely needed to hear this as a business owner
2026-09-29 01:47:40
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Vic D :
THIS!!!!! Focusing on the brand but ignoring the behaviour is WILD!!!!
2026-09-28 17:57:06
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Annie-Marie :
As someone that has struggled with building a “personal brand”. This is super helpful + comforting.
2026-09-28 17:46:23
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jahnavi :
This is so comforting.
2026-09-29 02:02:49
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Kalli Combs :
thank you for saying this
2026-09-28 19:04:51
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gisele_haba :
Yessss
2026-09-28 23:23:24
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Max Gillies :
Love this
2026-09-29 01:55:38
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Dounia P ✨ :
100% this is fantastic advice.
2026-09-28 17:40:13
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⚜️ adunni 💜 :
Only CEOs with multiple tabs open in real life understand.💡
2026-09-28 17:49:09
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Lisa Dee :
Be known for building something / doing something great!!
2026-09-28 17:09:39
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Nik Pollina :
I agree, but could you also speak to how you view your path vs Kim’s path (she built the personal brand and then found you) is there a particular person that should go your route vs Kim’s?
2026-09-28 22:21:41
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Jana Stern :
yes!! create a life, a business, and accomplish the mission. the "personal brand" is the result of that.
2026-09-29 00:29:08
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Chicken Karm :
This is spot on, thank you! I would argue that it actually hurts one’s personal brand when you don’t have the successful business(es) and experience to back it up. That’s when it starts feeling scammy/gimmicky IMHO.
2026-09-28 22:13:16
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Dr Em_ farmed beauty :
The process and journey of Building your business is your personal brand.
2026-09-28 23:23:51
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