@sambelachew: I came across the idea of “The Curse of Knowledge” in Made to Stick by Chip Heath and Dan Heath, and it really changed the way I think about communication. Once you know something, it can be surprisingly difficult to remember what it was like not to know it. As strategists, designers, and creators, we drop into this trap all the time. We talk in industry jargon, jump to final execution, and forget that our clients or audience don't have the context we have. Don't let what you know get in the way of what they need to understand, Beat the Curse of Knowledge. #sambelachew #ethiopia #branding #curseofknowledge #communication

Mihretu Yoseph :

I am still learning and updating my self, in my professional carrier for the past 20 years, I learned to explaining things from child up to adults, from professionals UpTo daily labors. The more you know this secrets it will help you in every dimensions of your life and works.

KIR@21m :

So how musicians remix by there instrument?

Eya♌ :

in hospital while the doctors and the patients talking about the disease they don't use medical words to tell about the investigation b/c they don't understand what they are saying simply avoiding "Jargon" words

Tizita Chaka :

This kind of content worth millions of followers and views. Thank you so much, this is the first time I feel like I actually found something useful on TikTok.

Habte Tiena :

how can I improve it bro?...this is my huge weakness

E :

mostly i get angry mid conversation, but this teaches me something

PAULOS_PH 7>10 :

አስተማሪዎቻችን ይሄን ቢሰሙ

AB :

actually experienced this,sometimes I understand something so well that I forgot how confusing it was when I first learned it. this is so real

who_knows19 :

my friend is totally free of the curse of knowledge because he is entirely out of knowledge 😁

Abuki :

ሳላስረዳቸው ነው ለካ እንዲረዱኝ የምፈልገው 🤝

nebyatadisu :

I’m usually a good listener but I do catch myself being a tapper sometimes. This gave me a new perspective and I’m going to work on that. ❤️

Amist/አምስት :

Thank you so much!

Girum X :

I try to be bro… but it’s hard!

esmaelLole :

I don't think I'm free

A b d i :

ይደክማል እንጂ

Mesti libra⚖️ :

beti :

best advice

Samuel :

Thank you for sharing 🥰

hiyab inchrist :

life would be much easier

Tsedi :

suraalula :

no no.....thanks to you now at least i know the reason why others don't understand me....i mostly get angry and say to others how don't you understand something easy like this...now i get it

Nahom Solomon :

Thank you, my teacher I really appreciate your guidance and everything I’m learning from you.

Abdi D. :

Unlearning something is quite hard and useful at the same time.

susu :

am getting in to video editing what kind of advice do u have for me and what kind of tools should I use

Honi :

Thank you sam 🙏🔥🔥