@fastcompany: For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today are taking a different approach: inviting Gen Z into the creative process from the very beginning. "What we're looking for more than anything is for someone just to tell us the truth," Ziad Ahmed, United Talent Agency's Head of Next Gen, said at the 2026 Fast Company Innovation Festival. "We've been gaslit by politics, by corporation, by friends, by peers, by information all around us, and I think what cuts through the noise is candidness." #fastcompany #fcfestival

Ziad Ahmed :

thanks again for having me!!

createsoshi :

Wait I love him and feel maternal towards him

user3465410405838 :

Why are they fighting tears??

Space Teez :

Oh my god

Mhat Mhawt :

Digital!

gfr2331 :

The only truth is in the Bible. The NLT version is one of the easiest to understand in modern English. It’s free in the Bible app by You Version and on Bible.com . Read your Bible daily, start with Matthew. ✝️🙏📖

Steph C | Austin Lifestyle ✨ :

Wails in millennial

obamna :

he wants to sell you a product

Funny add :

Let's figure out how to exploit them to buy our stuff while pretending it is to help them. This is predatory capitalism

dom17661 :

Pineapple pizza 🍕 :

What is he saying?

aaaaaahaaaaa :

LowER

Surya Garg :

That’s my bb @Ziad Ahmed