@richmanparadise: One of the biggest mistakes in business is thinking you have to choose one audience. In American Fiction, a character explains this using Johnnie Walker. The brand has different labels, including Red, Black, and Blue, each at a different price point and aimed at a different level of customer. He uses this to explain a similar idea to an author who only writes highly complex, sophisticated books. The problem isn't that his books are too good. It's that he's limiting himself to one audience. Just like Johnnie Walker, you can have different products for different people. Some books can be simple and accessible. Others can be more sophisticated and aimed at readers looking for something deeper. You don't have to choose between the mass market and the elite. You can build different products for both and reach the entire market. Movie: American Fiction Follow for more daily content that improves your mind and guides you to success. #business #marketing #entrepreneur #success #sales