@restorsea: Four beauty brands launched essentially the same type of product at Sephora within five days. And my first thought was: The Sephora buyer knew exactly what was coming. Retail buyers know their launch calendars. Now consumers want to compare them. Creators want to review them. Beauty editors have a story. And where can you find all four? Sephora. I don’t know whether this was intentionally coordinated—but if it was, I think it’s marketing genius. What do you think: coincidence or strategy? #BeautyTok #BeautyMarketing #Sephora #MarketingStrategy #skinbyrestorsea

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Tuesday 29 September 2026 10:30:45 GMT