@skybailey_: A Black Friday waitlist can convert anywhere from 20 to 60%, and for a small brand with a smaller list and no ad budget, it's the most reliable revenue you can plan for. Here's how to run it: 1️⃣ Host a 24 hour early access sale for waitlist subscribers only 2️⃣ Push the waitlist for at least 7 days across email, socials and every platform you're on 3️⃣ Make the offer different to your actual Black Friday sale so it feels worth waiting for 4️⃣ Close it after 24 hours, then launch your official Black Friday sale

Sky Bailey | Email Marketing

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Tuesday 29 September 2026 10:50:08 GMT