@theryankeip: Most salespeople wait WAY too long to figure out if they actually have a deal. I use the 4x4 Rule. 4 questions. First 4 minutes. Before you pitch anything.     1    Why now? “What happened that made you take this call today?”     2    What if nothing changes? “What happens if you don’t fix this?”     3    What have you tried? “What have you already tried to fix this?”     4    Who decides? “Besides you, who else is involved in making this decision?” In four minutes, I know why they’re here, what staying stuck costs them, what they’ve already tried, and how the decision gets made. And I still haven’t pitched them a single thing. Most salespeople pitch first and qualify later. Reverse it. The better your discovery is, the less closing you have to do. Save this. You’re going to want these four questions on your phone before your next sales call. And send it to someone on your sales team who needs it. #SalesTips #SalesTraining #SalesPsychology #ClosingSales #HighTicketSales

Ryan Keip

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Region: US

Tuesday 29 September 2026 16:16:12 GMT