@darrenshawseo: Here's an awesome SEO tip that leverages the topical authority Google already gives your site: Step 1: Google your website plus the keyword you want to rank for, like this: yourwebsite.com water heater repair Step 2: If one of your existing pages shows up and it's a good match for that keyword, that's the page you’re going to boost in the next steps. Step 3: Now find any related pages on your website. Search "site:yourwebsite.com water heater repair", and Google will show you every page on your site that mentions that topic. Step 4: Add an internal link from each of those pages to the page you want to boost. This way, you're pointing Google straight at the page it already connects with that topic, instead of starting from scratch. This tip comes from the brilliant Edward Sturm, who is my guest co-host on this week’s Whitespark Local Update Podcast. We discuss this topic in detail, plus: - NotebookLM Parasite SEO (Gagan Ghotra) - King of AEO: The Exact Tactics Ranking Pages and Changing AI Overviews in Hours (Edward Sturm) - 5 reasons why I'm skeptical of the entire AI tracking industry (Rand Fishkin) - I Tracked 70K+ ChatGPT and AI Overview Responses to Measure Their Volatility (Glen Allsopp) - Hacking AI Overviews with LinkedIn hashtags (Steve Toth) - How to check if AI has your content in its index (Myriam Jessier) Find the full episode on YouTube, Apple Podcasts, and Spotify!

Darren Shaw - Local AI SEO

Open In TikTok:

Region: CA

Wednesday 30 September 2026 15:12:16 GMT